|Photo Credit quiltjunkyard.net|
"Think Outside the Box" is dissonant to me: if constraints help to form great design and rules create structure to achieve then why are we struggling out of the box? Isn't the box a metaphor for the constraints? And if so, shouldn't we embrace the box if it's so adept at squeezing great design from us? Embracing a box isn't a great experience as we know from helping someone move but, symbolically, we should be hugging that box. Box love. So, though not as catchy, shouldn't the cliche (and it's pretty cliched by now) be something like, "Think well inside the box?"
Perhaps I'm overthinking this and the saying means to THINK outside the box while staying in the box, but I don't read it that way. I guess the main point is really to think. We come full circle to IBM here, inadvertently.